Godtube

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GodTube (formerly tangle.com, formerly GodTube.com) is an online video sharing platform which strives to have Christian content. It is owned by Salem Web Network, the Internet division of Salem Communications. GodTube has a variety of video selections including bands and singers in music videos, comedians and comedy skits, spoofs and parodies, videos featuring children and animals, sports, news, and videos intended to be inspirational. The site encourages users with this instruction:

Be inspired in your walk with Jesus Christ and grow in your knowledge of the Bible with videos highlighting inspirational messages and verses.

In May 2010, GodTube was purchased from Big Jump Media by Salem Communications, a public trading corporation. Since the acquisition, the Salem Web Network team has rebuilt and redesigned the site. Tangle.com was permanently redirected to GodTube on December 1, 2010. The Tangle Online Bible redirects to BibleStudyTools.com, and the prayer wall redirects to the Crosswalk Prayer Wall: http://forums.crosswalk.com/Prayer_Wall/forumid_14/tt.htm

Company History

GodTube was launched in the Spring of 2007 by founder Christopher Wyatt from Los Angeles, California, Jason Martell from San Diego, CA (BooyaMedia.com), Lloyd Chartrand, and Mike Miller (former Executive Pastor of First Baptist Dallas). Wyatt was once an online student at Dallas Theological Seminary. Wyatt was one of CBS's producers for the 1995 Day and Date show.

Wyatt, a member of First Baptist Church of Dallas, has likened the site to neutral "Switzerland", in that he claims it is open to all theological viewpoints. He has stated that even atheists are welcome as long as they state their case "respectfully". The terms of use, however, prohibit any content "contrary to the evangelization of Jesus Christ and His teachings, or constitutes blasphemy, or is otherwise offensive to our online Christian community".

According to comScore, GodTube was the fastest growing US website of any kind for the month of August, 2007. According to Quantcast, total monthly site traffic has since shed 75% of its users, from 2.7 million, to just over 690 thousand by February 2009. In February, 2008 the company raised $30,000,000 from GLG Partners, LP, at a valuation of $150,000,000 after 5 months of operation.

In February 2009, GodTube was completely rebranded to tangle.com, both a social network and video sharing site. Tangle created community through the building of social networking tools for the Christian marketplace. Unique site features included an Interactive Prayer Wall where users posted prayers, and the Online Bible where they could read the Bible, join online Bible studies and search for verses. Members used their tangle profile pages to share a variety of content including videos, music, photos and blogs. The tangle homepage featured the site's top 10 most-popular videos each day as well as top featured photos, people and blogs. Users could also access the site's featured artist's free weekly song download. They could leave comments throughout the site and share their opinions and thoughts with the tangle community at large. Tangle differentiated itself from other social networks by monitoring and approving all content before it went live on the site, which works to provide a safe and secure online experience. Tangle had a team of employees who review all of the content that gets posted, rejecting anything with objectionable content that violated the site's Terms of Use. Non-Christians and atheists were encouraged to join, participate and share their points of view as long as it was done respectfully. They didn't expect everyone to agree, but they did expect the community to be respectful of everyone's comments and views.

In May 2010, GodTube and tangle.com were purchased by Salem Communications, a public trading corporation. Since December 1, 2010 tangle.com redirects to GodTube.

In June 2010, GodTube was recognized as one of the "Hottest Texas Companies" by Lead411.

Revenue Model

GodTube draws revenue from direct and network ad buys across the site in the form of display ads, video pre-rolls, email placements, peelback ads, featured video placements and more. GodTube strives to partner with Christian and family friendly advertisers.Godtube allows members to create profiles and add videos to the catagories.

Demographics

According to a November 2010 Quantcast assessment, the GodTube audience is 60% female and 40% male, with a high percentage of teenagers and baby boomers. Users are also widely middle class, with no college.

According to Quantcast, there are higher percentages of teenagers, African Americans, college graduates, and middle class people using Tangle.

Investors

Although it was reported in the trade press in May, 2008 that they had received $30,000,000 in funding from GLG Partners, former Big Jump Media CEO Jason Illian was quoted by The Dallas Morning News as saying the investment was "actually around $17,000,000".

According to Forbes, GLG's funds under management were deflated 40% after their ill-timed foray into GodTube. The founders of the hedge fund were forced to surrender their salaries in lieu of a $1 per year probationary stipend, ostensibly as punishment for their foolish investments.

KMA Direct Communications was a primary investor in the privately held Web site.

This article uses material from the Wikipedia article Godtube,
which is released under the Creative Commons Attribution-Share-Alike License 3.0.

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